Wednesday, September 5, 2012

The Secret Ingredient


It is an exciting time to be involved with EPXbody. We have the auto-systems, products, and vision to close out 2012 as one of the most successful launches in MLM history.   In fact, the opportunity with EPXbody almost looks easy when compared to the story of Harland Sanders and his Kentucky Fried Chicken, one of the most successful business stories of all times.

Receiving 5-10 "no's" before receiving 1 "yes"  from a prospect pales in comparison to the 1,009 "no's" the Colonel received when pitching his now-world-famous chicken. And the icing on the cake: he was 65-years old when he set out to make his chicken a household word.

Here's the story of the Colonel Sanders, a man who knew first hand that a "no" only gets one closer to a "yes". 

Humble Beginnings

Harland Sanders was born September 9, 1890 near Henryville, Indiana. His father died when he was just 6 years old, leaving him the man of the house with a mother and two younger siblings; a brother and a sister. He picked up the art of cooking very quickly and mastered many dishes by the age of 7. During his early years, Harland worked different odd jobs such as farm-hand, streetcar conductor, soldier, fireman, self-taught lawyer, insurance salesman, and steamboat operator.

Mastering Chicken

At the age of 40, he was cooking for travelers out of his service station. His cooking fame spread and soon there were huge lines for his food. Sanders then moved across the street to a motel/restaurant to service the high demand. During this time, Sanders had also been tinkering with his special herbs and spices to make the perfect fried chicken.

The Secret Ingredient

During his search to make the perfect chicken, he was approached by a pressure cooker salesman who convinced Sanders to invest in this product to quicken his cooking process. He ended up investing in 12 pressure cookers. Somewhere around this time, Sanders also ended up reaching his trademark 11 herbs and spices. Some say that his 11th secret herb/spice was nothing more than regular sea salt. Whatever it was, it worked and sold a lot of chicken. In 1935, Sanders was made into an honorary Colonel by the governor of Kentucky for his cooking skills.

Forced Retirement

Fast forward to 1950. The Colonel is 60 years old and has to shut down his restaurant business because a new highway was being built where his restaurant was located. Colonel Sanders decided to retire and lived off of $105 in the form of social security checks. Not wanting to accept this as his fate, he decided to franchise his chicken at the age of 65. 

The Comeback - Relentless Perseverance

He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel's chicken. Legend has it that Colonel Sanders heard 1009 "no's" before he heard his first "yes".
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